Signature Attractions

Undiscovered farms. Majestic waterfalls. The birthplace of modern American craft brewing. Discover the signature attractions that should top any explorer’s list when visiting Butte County.

Sierra Nevada Brewery

Arguably the birthplace of modern American craft brewing, Sierra Nevada Brewery is still pushing the envelope of brewing to this day. Tour the state-of-the-art, environmentally sustainable brewery, taste specialty brews and eat at the expansive brewpub. Or catch a show in the Big Room, one of the area’s premiere concert venues. This landmark brewery is...

Feather Falls

A Yosemite-style waterfall without the crowds, this 410-foot drop is an impressive display of nature’s grandeur in a dramatic Sierra Nevada setting. Hike 7-9 miles (depending on which trail you choose) through beautiful mountain scenery to reach two dramatic waterfall lookouts. During certain times of year, keep your eyes open for millions of migrating ladybugs...

Lundberg Farms

Lundberg Farms produces some of the highest quality rice products on the market while maintaining a strong commitment to sustainable farming and the environment. Whether it is whole grain, Organic Jasmine, Basmati or Black Rice, or rice chips and rice syrup, Lundberg delivers Gluten-free rice products with a four-generation focus on quality. The farm’s Richvale...

Table Mountain

This beautiful mesa above the city of Oroville serves up a jaw-dropping spring wildflower bloom, breathtaking waterfalls, and a chance to hike through a truly unique natural area just outside of Oroville. Formed by ancient lava flows, the underlying basalt rock holds water, resulting in stunning vernal pools and dramatic waterfalls like ephemeral, but spectacular,...

Lake Oroville

The second largest reservoir in California created by the largest earthen dam in the country, Lake Oroville is a water recreation paradise. Bassmaster Magazine called it the “best bass fishing spot in California” but it also holds great coldwater fishing for Coho Salmon and Rainbow and Brown Trout. With 167 miles of shoreline, there is...

Noble Orchards

This multi-generational Paradise orchard has been producing fruit such as vine-ripened apples, peaches, nectarines, persimmons, pears and pluots since 1921. Visit the orchard to sample in-season fruit and see the behind-the-scenes operation of this historic orchard. The orchard is also known for Laurie Noble’s famous apple butter.

Outdoors

Whether you are looking for long days on the lake, a scenic bike ride, or an adventurous hiking trail — Butte County is a place where outdoor adventure is as easily accessible as it is spectacular. Explore a county that holds off-the-beaten-path natural wonders, and readily accessible adventures.

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Shopping

Specialty stores, locally run boutiques, gift shops and antique stores dot the streets of Chico, Oroville and Paradise, inviting a weekend of pedestrian-friendly browsing and buying. Explore Chico’s vibrant downtown and Oroville’s historic downtown. Or hunt for that one-of-a-kind antique in Paradise.

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Paradise ROCKS!

Made in Chico

Red Fly Clothing

Arts & Shows

From its deep college roots Butte County has grown into a vibrant art community, where street murals greet visitors and performances run year-round. Peruse world-renowned hand-blown glass, like the remarkable translucent jellyfish blown at Satava Art Glass Studio—or sample the photography, lithography and hand-made crafts at galleries throughout the county.

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Oroville State Theatre

Museum of Northern California Art

Theater on the Ridge

Events Calendar

Dance through hop fields at one of the best Oktoberfests this side of Munich, celebrate thousands of Chinook Salmon returning to the Feather River and explore a California farmer’s market like no other — Butte County’s event calendar is packed with must-attend dates year-round.

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Sep
21

Nor-Cal Jazz Festival Chico

Sep
23

Salmon Festival

Sep
24

Taste of Chico