Press Room

Press Releases

July 24, 2017

‘Explore Butte County’ Launches New Brand Identity and Destination Marketing Plan

Explore Butte County unveiled its new brand identity and strategic destination marketing plan Wednesday, June 21, to promote local and regional tourism and increase economic spending within the area.
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Placements

“Exploring Butte County’s new identity will be the primary focus for this new endeavor”

Gridley Herald

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“’Explorers welcome’ signals a new way to attract tourists — and money — to Butte County.”

Oroville MR

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“A campaign to increase tourism was unveiled this week”

Chico ER

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“From the casual adventurer to the beer lover to agricultural food lovers, not all tourists are alike.”

Chico ER

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Contact

Media Contact: Jessica Pauletto
Jessica@theabbiagency.com
(775) 232-2977