About Us

The Butte County Tourism Business Improvement District (TBID), also known as Explore Butte County, is an assessment district formed pursuant to the Property and Business Improvement Law of 1994. The Butte County Tourism Business Improvement District was formed in November 2015 and includes the communities of Chico, Oroville, Paradise, Biggs, and the unincorporated area of Butte County. The annual assessment rate is two percent (2%) of gross short term room rental revenue. Utilizing assessment funds collected, Explore Butte County intends to strategically market the region with the goal of increasing overnight stays.

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What’s New

Zone Marketing Grant

Explore Butte County manages an annual Zone Marketing Grant Program that grants money to organizations who will promote tourism in a specific jurisdiction within the County.
Learn more »

Our Board


Name Position Business Represented
Bruce Spangler President Holiday Inn Express & Suites, Oroville
Brooke Smith Vice President Residence Inn and Courtyard by Marriott
Dori Franklin Secretary Oxford Suites
Vacant Treasurer
Name Business Represented
Kiran Paragji America’s Best Value Inn
Nicole Johansson Sierra Oro Farm Trail
John Pearson Sierra Nevada Brewing Company
Haroon Saddique Best Western Paradise Hotel
Mohammad Billah Hotel University


Name Business Represented
Betsy Yarbrough KRCR News Channel 7
Debbie Collins City of Chico
Evie Cameron Blue Team Realty – Paradise
Heather MacDonald County of Butte
Heather Johnson Langlers WebWorks – Oroville
Jovanni Tricerri Everybody, Healthy Body
Kelsey Torres Chico Chamber of Commerce
Melissa Schuster Town of Paradise

Board of Directors Meetings

December 12, 2019 Agenda Minutes
November 14 , 2019 Agenda Minutes
October 10, 2019 Agenda Minutes
September 12, 2019 Agenda Minutes
August 8, 2019 Agenda Minutes
July 11, 2019 Agenda Minutes
June 13, 2019 Agenda Minutes
May 9, 2019 Agenda Minutes
April 11, 2019 Agenda Minutes
March 14, 2019 Agenda Minutes
February 14, 2019 Agenda Packet
January 10, 2019 Cancelled Minutes
  • Butte County Travel Impacts Report from Visit California

    Butte County – Travel Impacts, 2000-2017. From Visit California.

  • Management District Plan

    Butte County Tourism Business Improvement District Management Plan 2015-2020 (PDF)

  • Bylaws

    Updated 8/9/2018 (PDF)

  • 2016 Annual Report

    2016 (PDF)

Tourism Studies

  • Butte County Tourism Strategy and Implementation Plan

    October 2013 (PDF)

  • Oroville Tourism Marketing Coordination and Implementation Plan

    October 2007 (PDF)

  • Outdoor Recreation/Tourism Growth and Impact Analysis

    March 2007 (PDF)

The tourism studies here have helped shape the direction for Explore Butte County’s strategic planning.

Contact Us


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  • Explore Butte County

    P.O. Box 2154
    Chico, CA

  • info@explorebuttecounty.com

  • Office

    (530) 918-4585