Explore Butte County | CTA Program
Updates on Butte County During Covid

In the time of COVID, we continue to update the status of open attractions, eateries, and events twice a week. Prepare yourself for safely traveling during COVID by reading our page of health and safety travel tips here.

CTA Program

Certified Tourism Ambassador Program

The Butte County Tourism Ambassadors (BCTA) program is a multifaceted program that serves to increase tourism by inspiring front-line employees and volunteers to turn every visitor encounter into a positive experience. When visitors have a positive experience they are more likely to return in the future and also share their experience with others. Everyone benefits – the visitor, the industry, the local economy, and most importantly, the front-line worker.

CTA Program

Benefits for Ambassadors

What separates the Butte County Tourism Ambassadors from other training programs is that it’s certification, not just training. Employees and volunteers who complete the program receive a credential and accompanying initials that can be used behind the person’s name to denote their commitment to their profession as a Certified Tourism Ambassador™ (e.g., Jim Smith, CTA). The CTA logo may also be used on your website and business cards/communications with approval.

Further program benefits include:

  • Provides a meaningful credential
  • Increased business, higher tips
  • Builds valuable skills
  • Career advancement
  • Networking opportunities
  • Receive regular advice & updates
  • Rewards and incentives

By becoming a Certified Tourism Ambassador™ you’ll have the tools and knowledge necessary to create a more memorable visitor experience and you’ll reap the benefits. Being a CTA is a great achievement. It is an official designation to add to your resume.

How Do I Become Certified?

Every certification program requires successful completion of a core curriculum. The following recaps the requirements to earn the CTA designation:

  • Complete required reading and learning assignments (a 200-page pre-class binder is sent 2 weeks prior to class)
  • Attend a 4-hour interactive classroom session
  • Complete a 28-question open-book exam at the end of the class session

Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin. An annual renewal process of certification is also necessary to maintain your certification.

There is a one-time, non-refundable, non-transferable application fee of $25 per person and an annual renewal fee of $15 per person. In addition to the renewal fee, CTAs must log 50 CTA points annually, gained through an array of activities that they're likely already doing, to maintain certification.

2020 Classes & Registration

Upcoming Classes:

  • Wed. 11/18
    • Morning Class: 8:30am - Noon
    • LOCATION: Online live class
    • DEADLINE to Register: Sun. 11/8
  • Wed. 12/9
    • Morning Class: 8:30am - Noon
    • LOCATION: Online live class
    • DEADLINE to Register: Sun. 11/29
  • Mon. 12/14
    • Afternoon class: 1pm - 5:30pm
    • LOCATION: In-person Chico, Holiday Inn Express
    • DEADLINE to Register: Tues. 12/1

Sign up Here


For online enrollment, go to www.CTANetwork.com and click on "Become a CTA" to select the Butte County program.