The Butte County Tourism Ambassadors (BCTA) program is a multifaceted program that serves to increase tourism by inspiring front-line employees and volunteers to turn every visitor encounter into a positive experience. When visitors have a positive experience they are more likely to return in the future and also share their experience with others. Everyone benefits – the visitor, the industry, the local economy, and most importantly, the front-line worker.
What separates the Butte County Tourism Ambassadors from other training programs is that it’s certification, not just training. Employees and volunteers who complete the program receive a credential and accompanying initials that can be used behind the person’s name to denote their commitment to their profession as a Certified Tourism Ambassador™ (e.g., Jim Smith, CTA). The CTA logo may also be used on your website and business cards/communications with approval.
Further program benefits include:
- Provides a meaningful credential
- Increased business, higher tips
- Builds valuable skills
- Career advancement
- Networking opportunities
- Receive regular advice & updates
- Rewards and incentives
By becoming a Certified Tourism Ambassador™ you’ll have the tools and knowledge necessary to create a more memorable visitor experience and you’ll reap the benefits. Being a CTA is a great achievement. It is an official designation to add to your resume.
Every certification program requires successful completion of a core curriculum. The following recaps the requirements to earn the CTA designation:
- Complete required reading and learning assignments (a 200-page pre-class binder is sent 2 weeks prior to class)
- Attend a 4-hour interactive classroom session
- Complete a 28-question open-book exam at the end of the class session
Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin. An annual renewal process of certification is also necessary to maintain your certification.
There is a one-time, non-refundable, non-transferable application fee of $25 per person and an annual renewal fee of $15 per person. In addition to the renewal fee, CTAs must log 50 CTA points annually, gained through an array of activities, to maintain certification.
- Thurs. 4/2/20 at Explore Butte County in Chico (location subject to change)
- Afternoon Class: 12:30pm-5pm
- DEADLINE to Register: Sun. 3/22
- Fri. 5/8/20 at Explore Butte County in Chico (location subject to change)
- Morning Class: 8am-12:30pm
- DEADLINE to Register: Sun. 4/26
- Wed. 6/3/20 at Explore Butte County in Chico (location subject to change)
- Morning Class: 8am-12:30pm
- DEADLINE to Register: Thurs. 5/21
For online enrollment, go to www.CTANetwork.com and click on "Become a CTA" to select the Butte County program.