Explore Butte County (EBC) is seeking a firm to create the Butte County Wayfinding Signage Master Plan that can be adopted community-wide to elevate Butte County as a vibrant and cohesive travel and tourism destination
EBC, as a contractor for and in partnership with Butte County, intends to award a contract to a respondent that will meet our qualification criteria and has successfully performed services on similar projects in the past. The successful respondent will be required to enter a contract with EBC for the services requested in this Request for Proposals (RFP) within a reasonable time after award.
On March 11, 2021, President Joe Biden signed the $1.9 trillion American Rescue Plan Act (ARPA), a federal stimulus bill to aid public health and economic recovery from the COVID-19 pandemic. The plan included $350 billion in emergency funding for state, local, territorial, and tribal governments, known as the Coronavirus State and Local Fiscal Recovery Funds.
Butte County was awarded more than $43 million in ARPA funding. Of that funding, the Butte County Board of Supervisors allocated $200,000 for a travel and tourism initiative to fund the creation of a wayfinding signage master plan in partnership with EBC. EBC is the lodging-led and county-recognized destination marketing and management organization approved to manage a variety of tourism initiatives, including the management of the Butte County Tourism Business Improvement District.