Wayfinding Signage RFP
Wayfinding Signage Master Plan Request for Proposal (RFP)


Explore Butte County (EBC) is seeking a firm to create the Butte County Wayfinding Signage Master Plan that can be adopted community-wide to elevate Butte County as a vibrant and cohesive travel and tourism destination

EBC, as a contractor for and in partnership with Butte County, intends to award a contract to a respondent that will meet our qualification criteria and has successfully performed services on similar projects in the past. The successful respondent will be required to enter a contract with EBC for the services requested in this Request for Proposals (RFP) within a reasonable time after award.


On March 11, 2021, President Joe Biden signed the $1.9 trillion American Rescue Plan Act (ARPA), a federal stimulus bill to aid public health and economic recovery from the COVID-19 pandemic. The plan included $350 billion in emergency funding for state, local, territorial, and tribal governments, known as the Coronavirus State and Local Fiscal Recovery Funds.

Butte County was awarded more than $43 million in ARPA funding. Of that funding, the Butte County Board of Supervisors allocated $200,000 for a travel and tourism initiative to fund the creation of a wayfinding signage master plan in partnership with EBC. EBC is the lodging-led and county-recognized destination marketing and management organization approved to manage a variety of tourism initiatives, including the management of the Butte County Tourism Business Improvement District.

Thank you for your interest in the Wayfinding Signage Master Plan RFP. You can download the full RFP here.

For ease of access, the timeline for proposal deadline is listed below.

Download RFP
Click here to download full RFP


August 1: Solicitation publication

August 19: Final date to submit questions and requests for clarification

August 20: Clarifying questions answered via EBC website (FAQ tab)

August 31: RFP submittals due by 5:00 p.m.

September 14: Preliminary evaluation completed

September 15-30: Presentation/demonstration (if required)

September 30: Evaluation completed

September 30: Contract awarded

By December 31: Initial stakeholder meetings must be held in-market


By March 31: Wayfinding Signage Master Plan completed

By December 31: Butte County Wayfinding Signage Master Plan Delivered


All questions must be in writing and sent to John Pearson at [email protected] They will be answered on this website, under the FAQ tab. It is the responsibility of respondent to check back for any updates or Q&A.

All questions received will be answered here. The final date to submit questions is August 19, 2022.