Hike Butte & Give Back Apparel Collection

Show off your #HikeButteCA pride with apparel from Upper Park Clothing's Hike Butte & Give Back Apparel Collection! 25% of the profits from each sale will go directly to support local trail work implemented by Chico Velo Trailworks.

Chico Velo Wildflower Century
Outdoor Adventurer Sports Enthusiast

Chico Velo Wildflower Century

The Wildflower is Back in 2021!

This year, Chico Velo has made it easy to get your crew together for a personalized adventure, embark on a must-see scavenger hunt, or ride the century like a pro on a traditional Wildflower route to celebrate the 40th Anniversary Wildflower! Socially distanced life has highlighted the importance of getting outdoors, phasing safely back into the real world, and spring just wouldn't be the same without Chico Velo's Wildflower. In a time that feels less than normal, Chico Velo is designing their efforts with inclusivity at the forefront and rolling out two full weeks to get involved with the Chico Velo Wildflower. From April 26th to May 9th you can choose the option that makes sense for you, and get moving.

The Adventurer: Join during these two weeks to spend some time outside in your favorite way. Wear your Wildflower gear and make it fun, many will be doing it with you! Adventurers get a limited edition 40th Anniversary Wildflower t-shirt.

The Scavenger: Take the challenge and embark on this Velo scavenger hunt designed to show you local sites that you shouldn’t miss or go a while without seeing! Scavengers get a limited edition 40th Anniversary Wildflower t-shirt and a Velo reusable camp cup made with sustainable materials.

The Enthusiast: Gain first-time access to traditional Wildflower routes and ride them your way, solo or with a friend! This option is perfect for folks who have never participated in the Wildflower before to get a feel of a personalized century ride. Enthusiasts get a limited edition 40th Anniversary Wildflower t-shirt, a new Velo logo 5-panel hat and Velo socks.

Register for the event here.

Register before March 1st to receive a one of a kind discounted $10.00 Vintage Velo Swag Box!

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