Explore Butte County
The Butte County Tourism Business Improvement District (TBID), also known as Explore Butte County, is an assessment district formed pursuant to the Property and Business Improvement Law of 1994. The Butte County Tourism Business Improvement District was formed in November 2015 and includes the communities of Chico, Oroville, Paradise, Gridley, Biggs, and the unincorporated area of Butte County. The annual assessment rate is two percent (2%) of gross short term room rental revenue. Utilizing assessment funds collected, Explore Butte County intends to strategically market the region with the goal of increasing overnight stays.
The mission of Explore Butte County is to promote Butte County as a visitor destination through a variety of marketing programs that generate room nights, hotel revenues, and transient occupancy tax (TOT) taxes for the properties participating in the tourism business improvement district (TBID).
To develop and implement county-wide tourism programs that position Butte County as a year-round travel destination that provides a quality visitor experience while working in harmony with the values of the community. The annual assessment for short-term room rentals is 2% of gross room rental revenue.
To increase tourism spending and hotel revenue in Butte County by effectively promoting tourism that optimizes Butte County’s assets, including its location, recreation, agriculture and history while contributing to economic prosperity and regional development and supporting the attributes of the communities participating in the TBID (Chico, Oroville, Paradise, Gridley, Biggs, Unincorporated County).
Explore Butte County is governed by a dedicated board of directors representing the lodging community across all participating jurisdictions in the county.
These tourism studies have helped shape the direction of Explore Butte County’s strategic planning.
Butte County Tourism Strategy & Implementation Plan - Oct. 2013 (PDF)
Oroville Tourism Marketing Coordination & Implementation Plan - Oct. 2007 (PDF)
Outdoor Recreation, Tourism Growth and Impact Analysis - Mar. 2007 (PDF)