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About

Explore Butte County

Explore Butte Coun­ty is a 501c6 non-prof­it orga­ni­za­tion formed in 2015 to be the own­ers’ asso­ci­a­tion for the Butte Coun­ty Tourism Busi­ness Improve­ment Dis­trict (TBID). It is con­sid­ered the des­ti­na­tion mar­ket­ing and man­age­ment orga­ni­za­tion for Butte Coun­ty tourism.

The Butte Coun­ty TBID is an assess­ment dis­trict formed pur­suant to the Prop­er­ty and Busi­ness Improve­ment Law of 1994, it was formed in Novem­ber of 2015, renewed in Novem­ber of 2020, and mod­i­fied in July 2025 to include all lodg­ing busi­ness­es in the com­mu­ni­ties of Big­gs, Chico, Gri­d­ley, Oroville, Par­adise and the unin­cor­po­rat­ed area of Butte County.

The annu­al assess­ment rate is three per­cent (3%) of gross short-term room rental rev­enue. Uti­liz­ing the assess­ment funds col­lect­ed, Explore Butte Coun­ty strate­gi­cal­ly mar­kets the coun­ty with the goal of increas­ing overnight stays.

Jump to: What We Do | Who We Serve | Lead­er­ship & Staff | Social Media Policy

Butte Coun­ty should feel like more than a place you vis­it. It should feel like a place you’re part of. One that invites you to jump in, soak it up, and con­nect through expe­ri­ences that feel per­son­al, ground­ing, and last­ing. It gets under your skin and into your soul.

What We Do

Mis­sion

Explore Butte Coun­ty inspires peo­ple to dis­cov­er Butte Coun­ty, cre­ates tourism oppor­tu­ni­ties that con­tribute to eco­nom­ic vital­i­ty, and builds com­mu­ni­ty through partnerships.

Vision

Explore Butte Coun­ty cham­pi­ons a diverse and flour­ish­ing tourism indus­try, mak­ing it THE must-vis­it des­ti­na­tion in the North State.

Val­ues

How Explore Butte Coun­ty pro­motes Butte Coun­ty and engages with our com­mu­ni­ty and stakeholders.

  • Authen­tic­i­ty | We stay true to our local com­mu­ni­ties, cul­tures, and traditions.
  • Inno­va­tion | We embrace the cre­ative qual­i­ties that make our com­mu­ni­ties inviting.
  • Stew­ard­ship | We encour­age all to explore respon­si­bil­i­ty and to respect our nat­ur­al resources to ensure they are main­tained for all to enjoy.
  • Equi­ty | We rec­og­nize a vari­ety of abil­i­ties and want to cre­ate oppor­tu­ni­ties for all.
  • Fun | We love where we live and work and want every­one to feel the same.

Objec­tives

  • Expand­ing & Diver­si­fy­ing Vis­i­tor Expe­ri­ences: Posi­tion Butte Coun­ty as the North State’s leader in sports, out­door recre­ation, arts, and cul­tur­al expe­ri­ences by devel­op­ing high-impact events, acti­vat­ing local venues, and cre­at­ing year-round sig­na­ture pro­gram­ming that dri­ves overnight vis­i­ta­tion and com­mu­ni­ty pride.
  • Inno­v­a­tive & Expe­ri­en­tial Mar­ket­ing: Posi­tion Butte Coun­ty as a lead­ing out­door des­ti­na­tion by forg­ing high-val­ue brand part­ner­ships and deliv­er­ing immer­sive expe­ri­en­tial acti­va­tions that grow our audi­ence, ele­vate our cred­i­bil­i­ty, and shape future event-host­ing decisions.
  • Improv­ing Access to Expe­ri­ences: Cre­ate a seam­less, tech­nol­o­gy-pow­ered vis­i­tor jour­ney that inspires trav­el to Butte Coun­ty, per­son­al­izes trip plan­ning, and enhances on-the-ground explo­ration for every type of visitor.

Who We Serve

At Explore Butte Coun­ty, our work sits at the inter­sec­tion of hos­pi­tal­i­ty, eco­nom­ic vital­i­ty, and region­al pride. While we oper­ate at the plea­sure of our lodg­ing indus­try, every cam­paign we launch and part­ner­ship we build is designed to lift up our entire region.

We proud­ly serve three inter­con­nect­ed groups:

Our Lodg­ing & Busi­ness Partners

We exist to dri­ve overnight stay growth and strength­en the local tourism economy.

By show­cas­ing the best of Butte Coun­ty, we help our hote­liers, bou­tique stay own­ers, vaca­tion rental oper­a­tors, and local busi­ness­es thrive through year-round overnight vis­i­ta­tion, strate­gic brand part­ner­ships, and tar­get­ed des­ti­na­tion marketing.

Our Local Res­i­dents & Communities

Tourism is real­ly about enhanc­ing the place we call home.

We cham­pi­on trav­el that respects our pub­lic lands, invests direct­ly into local busi­ness­es, and enrich­es every­day qual­i­ty of life across our region.

Our Vis­i­tors & Future Com­mu­ni­ty Members

We serve trav­el­ers seek­ing authen­tic North State experiences.

Whether they come for world-class out­door recre­ation, vibrant sports events, or rich arts and cul­ture, we pro­vide a seam­less jour­ney that inspires dis­cov­ery and cre­ates unfor­get­table memories.

The Big Picture

By inspir­ing trav­el, we sup­port local hos­pi­tal­i­ty, empow­er small busi­ness­es, and cul­ti­vate a flour­ish­ing, sus­tain­able Butte Coun­ty for gen­er­a­tions to come.

Lead­er­ship & Staff

Lead­er­ship

Strong lead­er­ship and guid­ance is pro­vid­ed to Explore Butte Coun­ty by its Board of Direc­tors, rep­re­sent­ing a broad spec­trum of Explore Butte Coun­ty’s lodg­ing com­mu­ni­ty and tourism industry.

These board mem­bers vol­un­teer their time and con­tribute exten­sive knowl­edge and expe­ri­ence to ensure that the orga­ni­za­tion is sup­port­ed by its mem­bers, trans­par­ent and effective.

Staff

Our small-but-mighty team is always avail­able to answer any ques­tions you might have, set your vis­it up for a won­der­ful trip, pro­vide your busi­ness­es with mar­ket­ing insights, or con­nect you with oth­er trav­el and tourism relat­ed busi­ness­es, and more.

Social Media Policy

Read our full social media pol­i­cy here.