Explore Butte County

Explore Butte County is a 501c6 non-profit organization formed in 2015 to be the owners' association for the Butte County Tourism Business Improvement District (TBID). It is considered the destination marketing and management organization for Butte County tourism. The Butte County TBID is an assessment district formed pursuant to the Property and Business Improvement Law of 1994, it was also formed in November of 2015 and includes the communities of Biggs, Chico, Gridley, Oroville, Paradise and the unincorporated area of Butte County. The annual assessment rate is two percent (2%) of gross short-term room rental revenue. Utilizing the assessment funds collected, Explore Butte County strategically markets the county with the goal of increasing overnight stays.


Explore Butte County inspires people to visit Butte County, creates tourism opportunities that contribute to economic vitality, and builds community through partnerships.


Explore Butte County is the heart and champion of growing and sustaining a flourishing and diverse tourism economy making Butte County THE must-visit destination in the Northstate.


Authenticity | We stay true to our region’s communities, cultures, and traditions

Innovation | We work on innovative solutions for tomorrow’s challenges

Exploration | We encourage all to responsibly explore our destination

Stewardship | We respect our natural resources and work to ensure they are maintained for all to enjoy

Equity | We recognize a variety of abilities and want to create opportunities for all

Inclusion | We deliberately engage with a variety of people and perspectives

Fun | We love where we live and work and want everyone to feel the same

Board of Directors

Explore Butte County is governed by a dedicated board of directors representing the lodging community across all participating jurisdictions in the county.

Board of Directors

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