Media & Press

Find Explore Butte County's media kit and brand assets, read press releases, and read about Butte County in the news.

Press Releases

Oct 23, 2023
Calling All Chico Businesses to Join the Get It In Chico Shop Local Movement - It’s FREE!

Regional television, radio, digital and social advertising begins November 1, 2023, for the Get It In Chico marketing campaign. This campaign drives people to the website for the primary purpose to find local businesses to shop for everything from everyday needs to special purchases such as gifts, cars, and home improvement items.

May 09, 2023
Tourism Activity in Butte County Continues to Grow, Boosting Jobs and Spending at Local Businesses

New statewide report from Visit California finds that tourism is recovering rapidly in Butte County and across the state. New survey data also shows Californians value tourism’s economic and social benefits.

Mar 14, 2023
Deliciously Popular Butte County Restaurant Week Returns March 24 - April 2 with 21 Restaurants Participating

Explore Butte County is excited to announce the 5th annual Butte County Restaurant Week, a popular culinary celebration that is planned for March 24 - April 2, 2023 (and timed to include two weekends). With 21 restaurants participating, the 10-day food journey is highlighted by delicious meals, many made with ingredients sourced locally, along with fabulous food and drink pairings, vegetarian, and family-style options, and more.

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Feb 09, 2023
Explore Butte County Presents the 4th Annual Butte County Museum Weekend February 25 & 26

The North State museum community is proud to participate in the 4th annual Butte County Museum Weekend presented by Explore Butte County. This year’s event will take place on February 25 & 26. Nearly 20 local museums, galleries and cultural centers will offer free admission from 10 a.m. to 4 p.m. for the in-person event, with each showcasing a new exhibit or extra offering for the weekend.

Sep 06, 2022
A Fabulous Fall Destination, Explore Butte County Partners with Sierra Oro Farm Trail & Encourages Visitation to the North State

In October, Explore Butte County is proud to once again partner with the Sierra Oro Farm Trail to promote the month-long mobile Farm & Wine Pass available as part of the local farming community’s annual harvest celebration. The mobile tasting pass offers admission to more than 30 Butte County farms and wineries, opening the door to world-class specialty food destinations throughout the region.

Jul 28, 2022
Explore Butte County Announces $65K in Microgrants Are Available through a One-Time Butte County Special Event Support Grant Program

Made possible through American Rescue Plan Act (ARPA) funds, Explore Butte County is excited to announce $65K in microgrants are available to assist eligible local events and event organizers negatively impacted by the COVID-19 pandemic.

Jun 28, 2022
Sierra Oro Farm Trail 2022 Farm & Wine Passes Available for Purchase on August 1

The Sierra Oro Farm Trail Farm & Wine Pass is back in 2022. Once purchased, the pass lives on smartphones and opens the door to world-class specialty farms and wineries during the entire month of October. Passes go on sale August 1 and will be accepted at more than 30 Butte County farms and wineries.

Jun 06, 2022
Get Outdoors to Hike, Bike & Paddle, and then Save With Explore Butte County’s All-New Adventure Pass

Perfect for Northern Californians looking for fresh new ways to enjoy the great outdoors, Explore Butte County offers an all-new Adventure Pass that showcases 15 hiking trails, 10 bike routes, five paddle locations, and numerous savings opportunities from local merchants.

May 09, 2022
Butte County’s Tourism Economy Grew in 2021 with More Recovery Work Ahead

In partnership with Visit California and timed to coincide with California Tourism Month happening in May, Explore Butte County reports that the local tourism economy made great strides toward recovery in 2021, yet more work remains to fully restore the tourism economy in the county and across the state.


Butte County Restaurant Week starts Friday
“Executive Director Nichole Farley sits down with Linda Watkins-Bennett and Emma Martin from The Allies Pub to discuss the the annual Butte County Restaurant Week.”
Explore Butte County to award Microgrants
“Carolyn Denero (Explore Butte County) discusses funding thru the American Rescue Plan to award "Microgrants" to local Event Planners and organizers to help coming out of the last 2 years where many events were canceled or postponed due to the Pandemic.. Denero explains the process of applying for a grant (Deadline is Aug 31st 2022)”
‘Selfie trails’ and ‘wine passports’: How California towns are rebranding themselves to draw visitors
“Communities from Wine Country to the Eastern Sierra are seeking to reaffirm their cultural appeal — or in some cases rebrand themselves — in an effort to draw Bay Area travelers. To do that, dozens of tourism bureaus are packaging discounts and promotions around themed activities — hiking, wine-tasting, historic tours and more — into redemptive “pass” programs.”
The West's Best College Towns
“Chico is featured as one of the Best College Towns in the West, according to AAA's Via Magazine in their Sept. 2021 issue.”
One Fine Weekend on a Houseboat
“Explore California’s scenic waterways for the ultimate floating getaway, including Lake Oroville's houseboating and floating campsites.”
Good Day Sacramento Kayak Salmon Tour
“If you're looking for an outdoor adventure, this might be perfect for you! Ashley Williams is at the Forebay Aquatic Center in Oroville showing us the salmon, and takes us along with her on her salmon tour of the Feather River.”
Northern California's Idyllic Lake Escapes
“Northern California, with its vast stretches of untouched nature, is an ideal destination for outdoor enthusiasts and families looking to plan a lakeside getaway this summer. Whether interested in boating, fishing, hiking or simply disconnecting, visitors can choose from hundreds of lakes - each offering a uniquely special experience.”
Gateway to Butte County
“Explore Butte County Executive Director Carolyn Denero shares some hidden gems right here in Northern California to enjoy on a hot summer day.”
Swimming Holes in Butte County
“An interview with Explore Butte County's Executive Director on the Noon News at KAHI-AM.”
Recipes: Red Wine Braised Beef Shank
“I’m always looking for a cozy weekend recipe to make at home to enjoy throughout the week and I had this delicious red wine braised beef shank in California. Grana is a modern Italian restaurant in downtown Chico, California that serves farm-to-table dishes from a wood-fired oven.”
15 California Restaurants To Dine At In Calistoga, Butte County, & Sacramento
“Just got back from road tripping through California and eating our way through all the local, farm fresh restaurants. We dined at 15 California restaurants in 4 days (yes, 15!!) on our road trip through Calistoga, Butte (Chico, Durham, Oroville), and Sacramento!”
Biz Bits: Investigate something new at favorite Butte County eateries
“Who needs a reason to eat out or just to sample something new? That’s the opportunity coming up at Butte County’s annual Restaurant Week. A variety of restaurants in Chico, Durham and Oroville are participating in the annual Restaurant Week event, sponsored by Explore Butte County and coordinated with the Visit California statewide tourism organization.”
Delicious Dining Deals Arrive in 15 Golden State Regions
“It's all part of the monthlong California Restaurant Month extravaganza—a proud January tradition”
The Wander List
“It’s undeniable that nature has a power to move us. To restore in us some semblance of the cosmic order of things in which we—despite the cacophony of shrieking and bickering we’re often surrounded by—are in fact the small ones. To encounter a tree thousands of years old; to dip into a freshwater spring; to walk over the ancient remnants of a once-smoldering volcanic pyre is to be reminded that there’s a big, not-all-horrible world out there, away from the breaking news and clogged highways and Russian trolls. Here, 18 of our favorite places to find it.”
18 Amazing January Events
“Come to California hungry and curious in January—for great dining, film, and wildlife”
Sneak Peek: 12 Things to Enjoy During California Restaurant Month
“For anyone who dreads January as a time to restrict your diet, good news: 2019’s California Restaurant Month looks like it will nicely balance healthy, New-Year’s-resolution-friendly eating with plenty of indulgence.”
These Museums Are Opening In 2019
“Each new year ushers in new offerings; museum openings are among them. 2019 will welcome in new attractions within this sector, as new buildings or new additions are anticipated to open their doors and greet visitors with a variety of memorabilia, masterpieces or magnificent finds or collections. Here is a roundup of museums set to open in 2019.”
15 American Waterfalls You Should See Before You Die
“While Feathers Falls cascade year-round, try visiting in April or May to catch the snow melting as the river rushes below. In the winter, there’s a massive ladybug migration reported around Frey Creek on the trail.”
Will Butte County be the next big thing in winemaking?
“With an abiding confidence that Butte County’s volcanic soils, abundant water and even more abundant sunshine and heat will provide the foundation for an eventually flourishing wine culture, entrepreneurs with a thirst for wine have begun to plant vines and make wine throughout the region.”