Find Explore Butte County's media kit and brand assets, read press releases, and read about Butte County in the news.
Press Releases
In partnership with Visit California and timed to coincide with California Tourism Month happening in May, Explore Butte County reports that the local tourism economy made great strides toward recovery in 2021, yet more work remains to fully restore the tourism economy in the county and across the state.
Explore Butte County is excited to launch an all-new Adventure Pass that showcases 20 hiking trails, 15 bike routes, five paddle locations, and numerous savings opportunities from local merchants.
The North State museum community is proud to participate in the 3rd annual Butte County Museum Weekend presented by Explore Butte County. This year’s event will take place on February 26 & 27. More than 15 local museums, galleries and cultural centers will offer free admission from 10 a.m. to 4 p.m. for the in-person event, with each showcasing a new exhibit or extra offering for the weekend.
Explore Butte County is excited to announce the 4th Annual Butte County Restaurant Week, a popular culinary celebration that is planned for January 21-30, 2022 (and timed to include two weekends). With 25 restaurants participating – more than ever before – the 10-day food journey is highlighted by delicious meals, many made with ingredients sourced locally, along with fabulous food and drink pairings, vegetarian, and family-style options, and more.
Explore Butte County highlights why the North State is such an amazing wintertime destination as part of its new “How We Winter” campaign. From ice skating and holiday celebrations to bird watching and outdoor recreation, Butte County has a diverse and unique range of winter activities for visitors to discover.
Explore Butte County is proud to partner with the Sierra Oro Farm Trail to promote an expanded, month-long mobile Farm & Wine Pass throughout the entire month of October as part of the local farming community’s annual harvest celebration.
Explore Butte County has launched the “Hike Butte & Give Back” wearables campaign in partnership with Upper Park Clothing and Chico Velo Trailworks to elevate ongoing education and maintenance for local trails as well as celebrate the popular #HikeButteCA digital pass program. Upper Park Clothing recently designed and introduced a new “wearables” collection of t-shirts, hoodies, socks, and more that feature the iconic outdoor landmarks Monkey Face, Big Chico Creek, Phantom Falls, and Bear Hole. 25% of the profits from each sale are being donated to Chico Velo Trailworks, an organization that actively supports the creation and maintenance of sustainable and enjoyable trails in the region.
Because a single day trip simply doesn’t offer enough time to adequately explore even a corner of the expansive Butte County, local experts and enthusiasts have compiled two- and three-day suggested road trip itineraries curated and showcased by Explore Butte County.
Committed to being a steward of the land and a champion of promoting the abundance of outdoor activations that await in the North State, Explore Butte County has donated the final $5,000 needed to close the gap and move the Colby Mountain Recreation Project forward. The Colby Mountain Recreation Project is a collaborative effort that envisions 40 miles of high
quality, non-motorized trails in Lassen National Forest.
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