Explore Butte County | Media & Press
North Complex West Zone

The North Complex West Zone (formerly, Bear Fire) is an ongoing fire situation in the eastern side of Butte County. Find resources and updates here.

Media & Press

Find Explore Butte County's media kit and brand assets, read press releases, and read about Butte County in the news.

Press Releases

Jul 08, 2020
Explore Butte County Executive Director Carolyn Denero Named to Serve on the California Travel Association Leadership Team

Explore Butte County Executive Director Carolyn Denero was recently named to serve on the prestigious At-Large Board of Directors for the California Travel Association. The mission of the statewide organization is to protect and advance the interests and investments of California’s travel and tourism industry through advocacy, collaboration, and education. As a voice for Butte County and the North Valley, Denero and other key tourism influencers will play an important role in shaping the future of the association.

Jun 24, 2020
With Some of the Best Swimming Holes & Waterways in the State, Summer is The Perfect Time to Explore Butte County

Showcasing an abundance of wide-open spaces and some of the best water features in the state, Explore Butte County offers a variety of reasons and incentives to visit and discover the outdoor freedom of the North Valley.

Jan 02, 2019
Explore Butte County Launches Restaurant Week Promotion, January 18 - 27

A dozen Butte County businesses will celebrate Butte County’s Inaugural Restaurant Week January 18-27, announced Carolyn Denero, Executive Director of Explore Butte County.

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Dec 26, 2018
Explore Butte County Sponsors $5 Friday at the Paradise Ice Rink

Explore Butte County announced today that it will be sponsoring $5 Friday at Paradise on Ice on Friday, December 28.

Jan 10, 2018
Butte County celebrates winter harvest, bird migration and outdoor recreation

Butte County welcomes ‘explorers’ to a unique winter season of olive oil and citrus harvest, boutique winery and brewery tours, snow goose migration and outdoor recreation.

Jul 24, 2017
‘Explore Butte County’ Launches New Brand Identity and Destination Marketing Plan

Explore Butte County unveiled its new brand identity and strategic destination marketing plan Wednesday, June 21, to promote local and regional tourism and increase economic spending within the area.

Jun 22, 2017
Explore Butte County Debuts New Brand to Attract ‘Explorers’

Explore Butte County—a premier travel destination for outdoor recreation, locally-grown food, boutique towns and expressive art—launched a new brand identity to encourage local and regional tourism.


Northern California's Idyllic Lake Escapes
“Northern California, with its vast stretches of untouched nature, is an ideal destination for outdoor enthusiasts and families looking to plan a lakeside getaway this summer. Whether interested in boating, fishing, hiking or simply disconnecting, visitors can choose from hundreds of lakes - each offering a uniquely special experience.”
Gateway to Butte County
“Explore Butte County Executive Director Carolyn Denero shares some hidden gems right here in Northern California to enjoy on a hot summer day.”
Swimming Holes in Butte County
“An interview with Explore Butte County's Executive Director on the Noon News at KAHI-AM.”
Recipes: Red Wine Braised Beef Shank
“I’m always looking for a cozy weekend recipe to make at home to enjoy throughout the week and I had this delicious red wine braised beef shank in California. Grana is a modern Italian restaurant in downtown Chico, California that serves farm-to-table dishes from a wood-fired oven.”
15 California Restaurants To Dine At In Calistoga, Butte County, & Sacramento
“Just got back from road tripping through California and eating our way through all the local, farm fresh restaurants. We dined at 15 California restaurants in 4 days (yes, 15!!) on our road trip through Calistoga, Butte (Chico, Durham, Oroville), and Sacramento!”
Biz Bits: Investigate something new at favorite Butte County eateries
“Who needs a reason to eat out or just to sample something new? That’s the opportunity coming up at Butte County’s annual Restaurant Week. A variety of restaurants in Chico, Durham and Oroville are participating in the annual Restaurant Week event, sponsored by Explore Butte County and coordinated with the Visit California statewide tourism organization.”
Delicious Dining Deals Arrive in 15 Golden State Regions
“It's all part of the monthlong California Restaurant Month extravaganza—a proud January tradition”
The Wander List
“It’s undeniable that nature has a power to move us. To restore in us some semblance of the cosmic order of things in which we—despite the cacophony of shrieking and bickering we’re often surrounded by—are in fact the small ones. To encounter a tree thousands of years old; to dip into a freshwater spring; to walk over the ancient remnants of a once-smoldering volcanic pyre is to be reminded that there’s a big, not-all-horrible world out there, away from the breaking news and clogged highways and Russian trolls. Here, 18 of our favorite places to find it.”
18 Amazing January Events
“Come to California hungry and curious in January—for great dining, film, and wildlife”
Sneak Peek: 12 Things to Enjoy During California Restaurant Month
“For anyone who dreads January as a time to restrict your diet, good news: 2019’s California Restaurant Month looks like it will nicely balance healthy, New-Year’s-resolution-friendly eating with plenty of indulgence.”
These Museums Are Opening In 2019
“Each new year ushers in new offerings; museum openings are among them. 2019 will welcome in new attractions within this sector, as new buildings or new additions are anticipated to open their doors and greet visitors with a variety of memorabilia, masterpieces or magnificent finds or collections. Here is a roundup of museums set to open in 2019.”
15 American Waterfalls You Should See Before You Die
“While Feathers Falls cascade year-round, try visiting in April or May to catch the snow melting as the river rushes below. In the winter, there’s a massive ladybug migration reported around Frey Creek on the trail.”
Will Butte County be the next big thing in winemaking?
“With an abiding confidence that Butte County’s volcanic soils, abundant water and even more abundant sunshine and heat will provide the foundation for an eventually flourishing wine culture, entrepreneurs with a thirst for wine have begun to plant vines and make wine throughout the region.”