Media & Press

Nov 16, 2021

Explore Butte County highlights why the North State is such an amazing wintertime destination as part of its new “How We Winter” campaign. From ice skating and holiday celebrations to bird watching and outdoor recreation, Butte County has a diverse and unique range of winter activities for visitors to discover.

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Sep 27, 2021

Explore Butte County is proud to partner with the Sierra Oro Farm Trail to promote an expanded, month-long mobile Farm & Wine Pass throughout the entire month of October as part of the local farming community’s annual harvest celebration.

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Aug 18, 2021

Explore Butte County has launched the “Hike Butte & Give Back” wearables campaign in partnership with Upper Park Clothing and Chico Velo Trailworks to elevate ongoing education and maintenance for local trails as well as celebrate the popular #HikeButteCA digital pass program. Upper Park Clothing recently designed and introduced a new “wearables” collection of t-shirts, hoodies, socks, and more that feature the iconic outdoor landmarks Monkey Face, Big Chico Creek, Phantom Falls, and Bear Hole. 25% of the profits from each sale are being donated to Chico Velo Trailworks, an organization that actively supports the creation and maintenance of sustainable and enjoyable trails in the region.

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Jul 12, 2021

Because a single day trip simply doesn’t offer enough time to adequately explore even a corner of the expansive Butte County, local experts and enthusiasts have compiled two- and three-day suggested road trip itineraries curated and showcased by Explore Butte County.

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Jul 07, 2021

Committed to being a steward of the land and a champion of promoting the abundance of outdoor activations that await in the North State, Explore Butte County has donated the final $5,000 needed to close the gap and move the Colby Mountain Recreation Project forward. The Colby Mountain Recreation Project is a collaborative effort that envisions 40 miles of high
quality, non-motorized trails in Lassen National Forest.

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Feb 22, 2021

In an effort to keep the community safe during the COVID-19 pandemic, the local museum community is proud to present a fun and free Butte County Museum Weekend virtual event February 27 & 28, 2021.

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Feb 16, 2021

In a move to showcase its abundance of wide-open spaces and the hundreds of miles of hiking trails that run through the area, Explore Butte County has curated a list of 35 amazing local hikes. To encourage community members of all ages to hit the trails, Explore Butte County is launching a #HikeButteCA pass program that allows users to track progress and includes a game with the chance to win limited-edition prizes (the more hikes completed, the more swag hikers earn along with more chances to win).

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Jan 13, 2021

Explore Butte County is proud and excited to present the 3rd Annual Butte County Restaurant Week that will take place over the course of 10 days, January 22-31, 2021.

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Dec 21, 2020

Known for an abundance of wide open spaces and natural resources that attract an impressive variety of wildlife and bird species, Explore Butte County encourages local residents to venture outdoors in the next few weeks to see, discover and celebrate the winter birding season in a safe and socially distanced way.

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“Chico is featured as one of the Best College Towns in the West, according to AAA's Via Magazine in their Sept. 2021 issue.”

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“Explore California’s scenic waterways for the ultimate floating getaway, including Lake Oroville's houseboating and floating campsites. ”

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“If you're looking for an outdoor adventure, this might be perfect for you! Ashley Williams is at the Forebay Aquatic Center in Oroville showing us the salmon, and takes us along with her on her salmon tour of the Feather River.”

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“Northern California, with its vast stretches of untouched nature, is an ideal destination for outdoor enthusiasts and families looking to plan a lakeside getaway this summer. Whether interested in boating, fishing, hiking or simply disconnecting, visitors can choose from hundreds of lakes - each offering a uniquely special experience.”

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“Explore Butte County Executive Director Carolyn Denero shares some hidden gems right here in Northern California to enjoy on a hot summer day.”

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“An interview with Explore Butte County's Executive Director on the Noon News at KAHI-AM.”

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“I’m always looking for a cozy weekend recipe to make at home to enjoy throughout the week and I had this delicious red wine braised beef shank in California. Grana is a modern Italian restaurant in downtown Chico, California that serves farm-to-table dishes from a wood-fired oven.”

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“Just got back from road tripping through California and eating our way through all the local, farm fresh restaurants. We dined at 15 California restaurants in 4 days (yes, 15!!) on our road trip through Calistoga, Butte (Chico, Durham, Oroville), and Sacramento!”

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“Who needs a reason to eat out or just to sample something new? That’s the opportunity coming up at Butte County’s annual Restaurant Week. A variety of restaurants in Chico, Durham and Oroville are participating in the annual Restaurant Week event, sponsored by Explore Butte County and coordinated with the Visit California statewide tourism organization.”

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“It's all part of the monthlong California Restaurant Month extravaganza—a proud January tradition”

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“It’s undeniable that nature has a power to move us. To restore in us some semblance of the cosmic order of things in which we—despite the cacophony of shrieking and bickering we’re often surrounded by—are in fact the small ones. To encounter a tree thousands of years old; to dip into a freshwater spring; to walk over the ancient remnants of a once-smoldering volcanic pyre is to be reminded that there’s a big, not-all-horrible world out there, away from the breaking news and clogged highways and Russian trolls. Here, 18 of our favorite places to find it.”

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“Come to California hungry and curious in January—for great dining, film, and wildlife”

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“For anyone who dreads January as a time to restrict your diet, good news: 2019’s California Restaurant Month looks like it will nicely balance healthy, New-Year’s-resolution-friendly eating with plenty of indulgence.”

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“Each new year ushers in new offerings; museum openings are among them. 2019 will welcome in new attractions within this sector, as new buildings or new additions are anticipated to open their doors and greet visitors with a variety of memorabilia, masterpieces or magnificent finds or collections. Here is a roundup of museums set to open in 2019.”

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“While Feathers Falls cascade year-round, try visiting in April or May to catch the snow melting as the river rushes below. In the winter, there’s a massive ladybug migration reported around Frey Creek on the trail.”

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“With an abiding confidence that Butte County’s volcanic soils, abundant water and even more abundant sunshine and heat will provide the foundation for an eventually flourishing wine culture, entrepreneurs with a thirst for wine have begun to plant vines and make wine throughout the region.”

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