Hike Butte & Give Back Apparel Collection

Show off your #HikeButteCA pride with apparel from Upper Park Clothing's Hike Butte & Give Back Apparel Collection! 25% of the profits from each sale will go directly to support local trail work implemented by Chico Velo Trailworks.

Media & Press

Find Explore Butte County's media kit and brand assets, read press releases, and read about Butte County in the news.

Press Releases

Sep 27, 2021
Explore Butte County Partners with Sierra Oro Farm Trail to Launch Mobile Farm & Wine Tasting Pass in October that Encourages Visitation to the North State

Explore Butte County is proud to partner with the Sierra Oro Farm Trail to promote an expanded, month-long mobile Farm & Wine Pass throughout the entire month of October as part of the local farming community’s annual harvest celebration.

Aug 18, 2021
Explore Butte County Partners with Upper Park Clothing & Chico Velo Trailworks to Launch Fun New #HikeButteCA Wearables Campaign

Explore Butte County has launched the “Hike Butte & Give Back” wearables campaign in partnership with Upper Park Clothing and Chico Velo Trailworks to elevate ongoing education and maintenance for local trails as well as celebrate the popular #HikeButteCA digital pass program. Upper Park Clothing recently designed and introduced a new “wearables” collection of t-shirts, hoodies, socks, and more that feature the iconic outdoor landmarks Monkey Face, Big Chico Creek, Phantom Falls, and Bear Hole. 25% of the profits from each sale are being donated to Chico Velo Trailworks, an organization that actively supports the creation and maintenance of sustainable and enjoyable trails in the region.

Jul 12, 2021
To Road Trip Like a Pro in the North State, Explore Butte County Offers Suggested Itineraries for Memorable Tank-of-Gas Getaways

Because a single day trip simply doesn’t offer enough time to adequately explore even a corner of the expansive Butte County, local experts and enthusiasts have compiled two- and three-day suggested road trip itineraries curated and showcased by Explore Butte County.

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Jul 07, 2021
Offering the Final $5,000 Donation, Explore Butte County Closes the Gap and Helps Move the Colby Mountain Recreation Project Forward

Committed to being a steward of the land and a champion of promoting the abundance of outdoor activations that await in the North State, Explore Butte County has donated the final $5,000 needed to close the gap and move the Colby Mountain Recreation Project forward. The Colby Mountain Recreation Project is a collaborative effort that envisions 40 miles of high
quality, non-motorized trails in Lassen National Forest.

Feb 22, 2021
12 Local Museums to Participate in an All Virtual Butte County Museum Weekend February 27 & 28

In an effort to keep the community safe during the COVID-19 pandemic, the local museum community is proud to present a fun and free Butte County Museum Weekend virtual event February 27 & 28, 2021.

Feb 16, 2021
Explore Butte County "Gamifies" Hiking by Launching Fun & Free #HikeButteCA Pass Program

In a move to showcase its abundance of wide-open spaces and the hundreds of miles of hiking trails that run through the area, Explore Butte County has curated a list of 35 amazing local hikes. To encourage community members of all ages to hit the trails, Explore Butte County is launching a #HikeButteCA pass program that allows users to track progress and includes a game with the chance to win limited-edition prizes (the more hikes completed, the more swag hikers earn along with more chances to win).

Jan 13, 2021
Get Your Tastebuds Ready for the 3rd Annual Butte County Restaurant Week - January 22-31

Explore Butte County is proud and excited to present the 3rd Annual Butte County Restaurant Week that will take place over the course of 10 days, January 22-31, 2021.

Dec 21, 2020
Winter is the Perfect Time to Look to the Sky and Celebrate Birding in Butte County

Known for an abundance of wide open spaces and natural resources that attract an impressive variety of wildlife and bird species, Explore Butte County encourages local residents to venture outdoors in the next few weeks to see, discover and celebrate the winter birding season in a safe and socially distanced way.

Nov 06, 2020
Explore Butte County Highlights Healing Remembrances & Impressive Progress to Mark Two Year Anniversary of Camp Fire

Two years after the destructive Camp Fire, the Town of Paradise has found ways to regroup, rebuild and reconnect to share expressions of joy through the arts and various activations happening this month.

Placements

Good Day Sacramento Kayak Salmon Tour
“If you're looking for an outdoor adventure, this might be perfect for you! Ashley Williams is at the Forebay Aquatic Center in Oroville showing us the salmon, and takes us along with her on her salmon tour of the Feather River.”
Northern California's Idyllic Lake Escapes
“Northern California, with its vast stretches of untouched nature, is an ideal destination for outdoor enthusiasts and families looking to plan a lakeside getaway this summer. Whether interested in boating, fishing, hiking or simply disconnecting, visitors can choose from hundreds of lakes - each offering a uniquely special experience.”
Gateway to Butte County
“Explore Butte County Executive Director Carolyn Denero shares some hidden gems right here in Northern California to enjoy on a hot summer day.”
Swimming Holes in Butte County
“An interview with Explore Butte County's Executive Director on the Noon News at KAHI-AM.”
Recipes: Red Wine Braised Beef Shank
“I’m always looking for a cozy weekend recipe to make at home to enjoy throughout the week and I had this delicious red wine braised beef shank in California. Grana is a modern Italian restaurant in downtown Chico, California that serves farm-to-table dishes from a wood-fired oven.”
15 California Restaurants To Dine At In Calistoga, Butte County, & Sacramento
“Just got back from road tripping through California and eating our way through all the local, farm fresh restaurants. We dined at 15 California restaurants in 4 days (yes, 15!!) on our road trip through Calistoga, Butte (Chico, Durham, Oroville), and Sacramento!”
Biz Bits: Investigate something new at favorite Butte County eateries
“Who needs a reason to eat out or just to sample something new? That’s the opportunity coming up at Butte County’s annual Restaurant Week. A variety of restaurants in Chico, Durham and Oroville are participating in the annual Restaurant Week event, sponsored by Explore Butte County and coordinated with the Visit California statewide tourism organization.”
Delicious Dining Deals Arrive in 15 Golden State Regions
“It's all part of the monthlong California Restaurant Month extravaganza—a proud January tradition”
The Wander List
“It’s undeniable that nature has a power to move us. To restore in us some semblance of the cosmic order of things in which we—despite the cacophony of shrieking and bickering we’re often surrounded by—are in fact the small ones. To encounter a tree thousands of years old; to dip into a freshwater spring; to walk over the ancient remnants of a once-smoldering volcanic pyre is to be reminded that there’s a big, not-all-horrible world out there, away from the breaking news and clogged highways and Russian trolls. Here, 18 of our favorite places to find it.”
18 Amazing January Events
“Come to California hungry and curious in January—for great dining, film, and wildlife”
Sneak Peek: 12 Things to Enjoy During California Restaurant Month
“For anyone who dreads January as a time to restrict your diet, good news: 2019’s California Restaurant Month looks like it will nicely balance healthy, New-Year’s-resolution-friendly eating with plenty of indulgence.”
These Museums Are Opening In 2019
“Each new year ushers in new offerings; museum openings are among them. 2019 will welcome in new attractions within this sector, as new buildings or new additions are anticipated to open their doors and greet visitors with a variety of memorabilia, masterpieces or magnificent finds or collections. Here is a roundup of museums set to open in 2019.”
15 American Waterfalls You Should See Before You Die
“While Feathers Falls cascade year-round, try visiting in April or May to catch the snow melting as the river rushes below. In the winter, there’s a massive ladybug migration reported around Frey Creek on the trail.”
Will Butte County be the next big thing in winemaking?
“With an abiding confidence that Butte County’s volcanic soils, abundant water and even more abundant sunshine and heat will provide the foundation for an eventually flourishing wine culture, entrepreneurs with a thirst for wine have begun to plant vines and make wine throughout the region.”