Hike Butte & Give Back Apparel Collection

Show off your #HikeButteCA pride with apparel from Upper Park Clothing's Hike Butte & Give Back Apparel Collection! 25% of the profits from each sale will go directly to support local trail work implemented by Chico Velo Trailworks.

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Across the county’s 1,677 square miles, you’ll find the most fertile land across Gridley, Biggs, Durham, and Richvale, where rice, almonds, walnuts, olives for oil, and fruits flourish. Oroville provides miles of trails, acres of water to explore, and natural beauties, including Lake Oroville, Feather Falls, and Table Mountain. In Chico, the county’s urban center, you’ll find a vibrant downtown, lively arts and culture scene, unique restaurants, and a quintessential collegiate experience, with Chico State University at the heart of it all. Just north of Chico, Paradise offers calmer and more rural outdoor explorations among the pines, including the picturesque Paradise Lake. Along the county’s eastern border, you’ll enjoy two national forests, with Lassen and Plumas offering miles of rugged hiking trails and adventurous outdoor recreation. And at the northernmost point, you’ll love the trails and high altitudes in Butte Meadows and Jonesville, which provide a cool summertime escape, snow-covered adventuring in the winter, and more remote explorations.

With spring wildflowers and waterfalls, summer water recreation, fall foliage, and winter snowscapes, any time of year is a good time to visit. Whether you’re looking to hike to seasonal waterfalls, spend a week on the water, taste the freshest produce anywhere, or discover regional art and artists, we invite you and all explorers to find your next adventure with us and to Explore Butte County!

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