Hike Butte & Give Back Apparel Collection

Show off your #HikeButteCA pride with apparel from Upper Park Clothing's Hike Butte & Give Back Apparel Collection! 25% of the profits from each sale will go directly to support local trail work implemented by Chico Velo Trailworks.

Road Trip Itineraries

Find less traffic and wide-open spaces by taking the road less-traveled through Butte County. Whatever direction you're coming from, make the detour off the main interstates to discover unique cultural centers, beautiful outdoor spaces, under-the-radar attractions, and other hidden gems in cities in and around this Northern CA road trip destination.