USER-GENERATED CONTENT (UGC) TERMS AND CONDITIONS
Explore Butte County (“EBC”) loves engaging with our residents and visitors. From time to time, we find content that users like you may post on these various platforms, including but not limited to TikTok, Instagram, YouTube, and Facebook, that appeal to us and that we would love to show to others. You understand that such content may include photographs, text, videos, graphics, and information about you such as your username, personal name, social media handle, image, likeness, picture, portrait, and sound of your voice, and any other photographic or digital representation of you that you make available on the online platform from which the content is being sourced (collectively, the “Content”). These User Generated Content (“UGC”) Terms and Conditions are about how we ask your permission to share your Content and the terms that apply to you and us when we do so.
Should you respond to our request for permission to use your Content using our approval link or with #YesButteCounty, you agree to these User Generated Content Terms and Conditions:
- You represent and warrant that:
- You are a legal adult eighteen (18) years of age or older and a legal resident of the United States of America (i.e., its fifty states and the District of Columbia);
- The Content is original to you, and you are the sole owner, creator, and/or author of the Content;
- You have the consent or permission from any person(s) appearing in the Content to provide us with the rights to use the Content as described in these User Generated Content Terms and Conditions. If such person(s) is a minor, you have the right to grant permission for our use of the Content on behalf of any minor appearing in the Content;
- You have read and you agree to comply with all of the terms and conditions in these User Generated Content Terms and Conditions, and our Privacy Policy; and
- You will indemnify, defend, and hold us, our affiliates, and third-party service providers harmless from any and all claims, liabilities, damages, fines, or other costs, including reasonable attorneys’ fees incurred as the result of our possession or use of any of your Content.
- You hereby grant to EBC and its affiliates and subsidiaries a nonexclusive, royalty-free, perpetual, irrevocable, unrestricted, and worldwide license and right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display your Content. Such use by EBC will be outlined by the specific type of rights permission requested:
TikTok/Reels
This permission grants Explore Butte County:
- the right to use your video content as a stand-alone piece or edited into a longer piece, with your credit, that can be shared across our social media channels, including but not limited to TikTok, Instagram, Facebook, Twitter, and YouTube
- the right to make editing adjustments, including, but not limited to, changing the music selection, color correction, and editing out parts of the video
- the right to embed the video in galleries or single embeds across the Explore Butte County website (see examples below)
Website Galleries/Embeds
This permission grants Explore Butte County:
- the right to use the photo(s)/video(s) with attribution on Explore Butte County’s website, in a gallery, as a single-photo embed within a story (examples below), or as a story header photo.
Social Channels/Website
This permission grants Explore Butte County:
- The rights included in the “Website Galleries/Embeds” permission, and
- the right to use the photo(s)/video(s) with attribution on any of its owned social media platforms, including but not limited to Facebook, Instagram, X (formerly Twitter), etc.
- the right to make minor editing adjustments, such as cropping, color correction, etc.
Digital and/or Printed Marketing Efforts
This permission grants Explore Butte County non-exclusive rights to:
- Apply all additional permissions included in the “Website Galleries/Embeds” and “Social Channels” permissions, and
- use the photo(s)/video(s) in marketing materials — with attribution in any of its printed endeavors and with or without attribution in digital endeavors — to promote and/or increase awareness of Butte County, including but not limited to its printed Visitor Guide, digital newsletter, rack cards, social media advertising campaigns, other digital TV advertising, travel trade, education, any new media or technology that becomes available later in time, or any similar lawful purpose whatsoever and without further consideration etc., as well as:
- make editing adjustments, including, but not limited to, cropping, color correction, removal of non-essential elements, etc. for photos, and changing the music selection, color correction, and editing out parts of the original file for videos
For special projects/uses that require the original high-resolution photo, Explore Butte County will request additional permission that will include compensation and a signed contract. Special projects/uses can include, but are not limited to:
- Billboards
- Cover photos
- Projects that are aimed to an international audience
- Mail pieces and mailers
- Others not listed here
There is no time or geographic limitation on how long or where your Content may be published, distributed, or otherwise used. You hereby waive the right to inspect and/or approve the EBC Materials in which the Content may be used. Any Content provided to EBC for purposes of inclusion in its EBC Materials shall become the property of EBC and shall not be returned to you. Notwithstanding, nothing herein prevents you from sending a request in writing that EBC remove your Content from any EBC Materials that are reasonably within EBC’s control. Upon receipt of such request, EBC shall use reasonable best efforts to remove all instances of the Content’s inclusion within the EBC Materials. You understand that EBC may not have the ability to remove all postings or displays of the EBC Materials that include the Content.
EBC will NOT sell your image to 3rd parties; give permission to 3rd parties to use your photo for anything other than explicit Explore Butte County marketing; use your photo in any money-making projects; or obtain exclusive rights over the content — the rights permissions are non-exclusive licenses granted to Explore Butte County by the creator.
3. You agree that our use of the Content does not imply our endorsement of or any affiliation with you.
4. You understand and agree that you will not receive any monetary compensation for the use of the Content as provided herein, unless otherwise agreed to for specific use cases, and these User Generated Content Terms and Conditions do not create any type of express or implied contract of employment or obligation of employment.
5. Our collection and use of your personal information is governed by our Privacy Policy. For information about the types of personal information we collect, the third parties and service providers we may share your information with, our data retention practices, and any rights and choices you have regarding your personal information, please review our Privacy Policy. By providing personal information to us, you agree that we may process your personal information as set forth in our Privacy Policy.
6. You hereby release EBC from, and covenant not to sue EBC for, any claims, demands, and causes of action which you and/or your heirs, representatives, executors, administrators, or any other liaisons acting on behalf of your estate have or may have by reason of this authorization; including any claim or cause of action, whether known or unknown, for libel, slander, invasion of right of privacy, publicity or personality, or any other claim or cause of action, based upon or relating to the exercise of any of the rights referred to in this User Generated Content Terms and Conditions.
7. These User Generated Content Terms and Conditions set forth the entire understanding and agreement of the parties with respect to the subject matter hereof and supersede all other oral or written representations and understandings. You agree that the laws of the United States of America and the internal laws of the state of California shall apply to all matters related to these User Generated Content Terms and Conditions without regard to choice of law provisions. Any legal action or proceeding relating to the use of this site shall be instituted in a state or federal court in California. You agree to submit to the jurisdiction of, and accept that the venue is proper in these courts in any such legal action or proceeding.
ADOPTED June 10, 2024
Additional Questions?
Email ashley@explorebuttecounty.com