Hike Butte & Give Back Apparel Collection

Show off your #HikeButteCA pride with apparel from Upper Park Clothing's Hike Butte & Give Back Apparel Collection! 25% of the profits from each sale will go directly to support local trail work implemented by Chico Velo Trailworks.

North Rim Adventure Sports
Chico Outdoor Adventurer

North Rim Adventure Sports

North Rim Adventure Sports is Chico's most complete and progressive bike shop. With over 8,000 square feet, the shop has the most extensive selection of bicycles, components and accessories found anywhere. Experience the difference! Sales, service and on going support will keep your cycling a rewarding experience. Let North Rim's knowledgeable staff help you with all your cycling needs.

Bike Rentals

North Rim Adventure Sports offers a variety of bikes to rent for half-, full-, and two-day rentals, perfect for exploring Downtown Chico and beyond (check for current bike rental availability)

Products

North Rim Adventure Sports sells a variety of products for all your adventuring needs, including:

  • Bikes, for all terrain types and needs
  • Parts
  • Tires/Tubes
  • Helmets, car racks, and accessories
  • Clothing and shoes

Services

At North Rim Adventure Sports, you'll find a service center full of talented technicians fully trained in all tune-up procedures and certified on Shimano and Sram components. Stop by for a variety of services, including:

  • Repairs, tune-ups, and brakes
  • Several options for fit services to get you on the perfect bike for your
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