Hike Butte & Give Back Apparel Collection

Show off your #HikeButteCA pride with apparel from Upper Park Clothing's Hike Butte & Give Back Apparel Collection! 25% of the profits from each sale will go directly to support local trail work implemented by Chico Velo Trailworks.

Shubert’s Ice Cream & Candy
Chico

Shubert’s Ice Cream & Candy

Shubert’s Ice Cream & Candy is a Downtown Chico staple, serving homemade ice cream and candy, made with local ingredients, from its original location since 1938.

A Brief History of Shubert's

Shubert's began in 1938 when Mr. Shubert left Montana to find a location in California for an ice cream shop. As he drove down the tree-lined Esplanade, Shubert was impressed with Chico and decided this was where his business could thrive.

Not only is Shubert's in the same building in Downtown Chico, but it also uses one of the original ice cream making machines, still in the same family, with the fourth generation of Pulliam's currently making ice cream, rolling out candies and dipping chocolates right on the premises.

This unbroken connection to Chico's history and to traditional entrepreneurship is reflected in the family's dedication to maintaining the highest standard of quality in their products.

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