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Show off your #HikeButteCA pride with apparel from Upper Park Clothing's Hike Butte & Give Back Apparel Collection! 25% of the profits from each sale will go directly to support local trail work implemented by Chico Velo Trailworks.

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Summer Family Adventure

Enjoy a Northern CA family friendly summer adventure Butte County! Slather on the sunscreen, slip on some sandals & get outside while the weather is hot!

Spring Family Adventure

By wheel or by foot, it's time to pack up the family for a Spring Family Adventure & discover the best of Northern CA waterfalls & wildflowers in Butte County

College Connection

Reminisce about your formative years as you enjoy a Northern CA college experience with a visit at Chico State to make new memories and remember old ones.

Casual Adventurer

Explore hiking trails, rivers and lakes, and unique dining experiences in Butte County in Northern California with this 2-day outdoor getaway itinerary.

Agricultural Foodie

Enjoy a 2-day trip through Butte County tasting local food, experiencing local agriculture, and exploring Northern California farms, wineries and orchards.

Beer Lover

Outdoor Shopping Culture Agriculture

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Restaurants Bars Breweries Wineries & Distilleries

Getting Around Practical Info Weddings & Event Planning

Hotels Bed & Breakfasts Camping & RV Parks Event Venues Meeting & Conference Spaces

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Sep 25

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