Hike Butte & Give Back Apparel Collection

Show off your #HikeButteCA pride with apparel from Upper Park Clothing's Hike Butte & Give Back Apparel Collection! 25% of the profits from each sale will go directly to support local trail work implemented by Chico Velo Trailworks.

The Polar Bear Plunge
Chico Getaway Artist Outdoor Adventurer

The Polar Bear Plunge

One of the annual traditions of Chico is the Polar Bear Plunge—jumping into and swimming across Sycamore Pool, filled with the frigid waters of Big Chico Creek, at One Mile Recreation Area in Lower Bidwell Park to start off the new year. The event has become a community tradition, happening consecutively for 40 years.

Over the past four decades, thousands of Chicoans have participated in the New Year’s Day swim. Follow along with Jason Weinrich as he plunges in for the first time on January 1, 2020.

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