Just a few minutes off Highway 99, Downtown Chico features dozens of shops and restaurants to explore.
Set between the blocks of Salem and Flume (from W. 1st Street to W. 6th Street), the true heart of Downtown Chico is arguably contained within the nine blocks of Salem and Wall (from W. 1st Street to W. 4th Street). This core area is filled with an abundance of delicious restaurants, unique boutiques, gift shops, bars, and more, all within walking distance — just park once, and explore for hours.
There’s plenty to explore, so learn more about the different micro-regions and offerings in Downtown Chico.
Broadway & Main: The Main Downtown Chico Thoroughfares
Running parallel to each other, Broadway and Main streets are the central, one-way thoroughfares in Downtown Chico, with Main bringing you into the city center and Broadway guiding you out. These streets are where you’ll find the highest level of activity year-round.
Anytime of year, Broadway and Main — and the streets connecting them — make a great starting point for downtown adventure, with coffee, dining, and shopping just a few steps away from wherever you park.
On Main Street, the Senator Theatre, built in 1928, is a historic feature, while Broadway features the iconic Morehead Building, a Chico institution since 1902 and home to Hotel Diamond, The Rawbar Restaurant & Sushi, and others.
When it comes to events, Broadway between 2nd and 4th (plus 3rd between Salem and Main) turns into a pedestrian paradise for the weekly Thursday Night Market from May through September. This popular event has been showcasing farm-fresh produce, food trucks, vendors, live entertainment, and more to the streets of Downtown Chico since 1997. It’s the perfect place to meet up with friends, check out local goods, and grab dinner.
On the Sunday before Thanksgiving, both Broadway and Main close down to cars for the annual Christmas Preview, when Downtown Chico merchants debut their holiday offerings, show off fabulous decorations, and provide refreshments and entertainment. Since 1978, Christmas Preview has been the official kick-off to the holiday season, with carolers, photos with Santa, and more fun for the whole family.
The scenic City Plaza, nestled between the two streets at 4th Street, is also home to many events throughout the year, such as Chico Ice Rink in the Plaza.
Whenever you visit, it’s impossible to visit Downtown Chico without finding yourself on either Broadway or Main.
Chico State’s Presence in Downtown Chico
While an entity of its own, Chico State’s ’s proximity and presence in Downtown Chico makes it a must-visit.
With just Salem Street separating the two, the energy in Downtown Chico is intertwined with the academic calendar — the streets are livelier when students are in town and more mellow during seasonal breaks. In or out of session, a stroll through the beautiful campus is always a good idea.
If you’re looking to experience Chico State like a student (or even an alum), start with a stop at Madison Bear Garden or Riley’s Bar, two quintessential collegiate watering holes.
Downtown Chico Restaurants & Cafes: Where to Eat
With no shortage of dining options, whatever type of food you’re looking for, you’ll find it in Downtown Chico.
Coffee Shops & Cafes
Those needing caffeine to start their day should check out the community-focused Stoble Coffee, alternative Naked Lounge, or the (mostly) vegan Tender Loving Coffee.
Casual Dining & Pubs
For a proper meal, there are dozens of options perfect for breakfast, lunch, and dinner and whatever type of cuisine you could think of. Looking for casual American fare? The Banshee, Burgers and Brew, and Parkside Tap House are popular options for burgers, beer, and more.
Upscale Dining
Want a fancier dining experience? 5th Street Steakhouse and Crush each serve elevated options perfect for date night.
Pizza Parlors
Woodstock’s, Celestino’s, and Bodega Slice Shop are perfect pizza parlors, whether you’re looking for a sit-down experience or pizza by-the-slice to-go.
Specialty & Plant-Based
Aonami Sustainable Sushi and Grana highlight sustainable or locally grown dishes, while you can enjoy a taste of Britain on the ivy-covered patio at The Allies Pub.
And even plant-based diners will be able to feast, with Live, Live Life Juice Co., Gogi’s Café, and Sofi’z Kitchen and Bar offering robust vegan- and vegetarian-friendly options.
Desserts & Treats
End your time out by satisfying your sweet tooth at Shubert’s Ice Cream & Candy, Sweet Chico Confections, La Flor de Michoacán Paleteria y Neveria, or Jon & Bön’s Yogurt Shoppe.
And these are just a few of the delicious Downtown Chico restaurants available! Repeat visits will definitely be needed to taste them all.
Downtown Chico Bars, Nightlife & Live Music
With a variety of walkable spots to choose from, Downtown Chico is one of Northern California’s best spots for fun bars and nightlife.
Bella’s Sports Pub and Duffy’s Tavern are classic, somewhere-on-the-divey spectrum neighborhood bars, while Argus Bar + Patio is a more elevated cocktail bar.
For mellow daytime tastings, enjoy organic wines at the LaRocca Vineyards Tasting Room.
For more energetic nightlife, Crazy Horse Saloon and VIP Ultra Lounge in Chico offer different club experiences.
Beyond the bar experience, you’ll find Chico nightlife full of live music and other performances, including at Lost on Main, which showcases a variety of live music acts throughout the year.
Unique Local Shopping & Boutiques in Downtown Chico
With dozens of locally-owned small businesses calling Downtown Chico home, it is the perfect place to discover unique gifts and locally-made treasures.
Remember your time in Chico with cool clothes from Upper Park Clothing and locally made gifts from Made in Chico. These Chico-specific shops are known for showcasing the best of the city, so you’ll never forget your adventures here.
Another iconic shopping spot is Bird in Hand, a gift shop that’s also home to the one-of-a-kind National Yo-Yo Museum.
For cute clothes from unique boutiques, For Elyse, 3 Seas, and Anika Burke are just three of the several options to shop from.
For antique enthusiasts, check out Eighth & Main Antique Center, one of the largest antique and home décor malls in the west.
At Wild Ink Press, you’ll find hand-pressed stationery for any occasion, while The Bookstore is rightfully known as one of the best used book stores in Northern California.
And this is just a start — there are plenty of other gift shops, novelty stores, and emporiums waiting to be discovered as you stroll the streets of Downtown Chico.
Downtown Chico Arts, Culture & Museums
Discover Downtown Chico’s under-the-radar arts and culture scene at a variety of museums, performance spaces, and landmarks.
Fans of the stage can catch live theater performances at Chico State’s Laxson Auditorium or the First Street Theater on, you guessed it, 1st Street. If you prefer the cinema, the Pageant Theater is Chico’s go-to art house for documentaries and independent films.
Museums also abound Downtown. The Chico History Museum celebrates all things Chico history related, while kids will love the Chico Children’s Museum and the Gateway Science Museum (which is technically just outside the true Downtown Chico boundaries, but is part of Chico State).
You can also enjoy art at several intimate locations. Chico State boasts several galleries open to the public, and places like the Chico Paper Company serve as hybrid gallery and retail spaces. And of course, you’ll often find local artists showcased at various coffee shops throughout the year.
Use this guide as a starting point to exploring Downtown Chico! With hundreds of shops, restaurants, bars, museums, and venues to discover, we couldn’t possibly list them all. For a deeper dive into the area, check out the official Downtown Chico website. Just remember, whatever your interests, there’s something for everyone in Downtown Chico.