Hike Butte & Give Back Apparel Collection

Show off your #HikeButteCA pride with apparel from Upper Park Clothing's Hike Butte & Give Back Apparel Collection! 25% of the profits from each sale will go directly to support local trail work implemented by Chico Velo Trailworks.

Be Our Guest

Be Our Guest

Get Inspired For Your Visit to Butte County

Have a Family Water Adventure! Discover smooth waters perfect for kayaking and paddling, discover the best urban swimming holes in the state, enjoy a lazy float down the river, or explore the other favorite water spots in the county.

Enjoy a Getaway for Two. Leave the kids at home as you reconnect with just each other, relish in a true date weekend, and rediscover all the love between you.

Grab some snacks, turn on the tunes, and discover the Roads Best Traveled. Tour one of the nation's original Wild and Scenic stretches of the Feather River or explore Butte County's high country for a cooler summer experience.

For the history buffs, discover the Towns That Make Butte County So Special. From the collegiate urban center in Chico to Oroville steeped in Gold Rush history to the hidden gem among the pines that is Paradise, Butte County's cities and towns—and the people who live in them—are what define the region.